Caption: Some Cameroonian comedians en route to London on November 22, 2024 for a series of performances.<\/em><\/a><\/p>\n\n\n\n

Another evolution that has come with the advent of social media is the shift to short-form content such as skits, memes and quick jokes which cater to the fast-paced consumption habits of social media users. Social media gives room for real-time interaction with audiences, enabling comedians to receive immediate feedback and adapt their content accordingly. Through their comedy, the content creators also address social ills such as drug abuse<\/a>, \u00a0excesses<\/a>, criticise deviant behaviour<\/a> , and influence public opinion and the attitudes of their followers.<\/p>\n\n\n\n

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While comedians have made social media their newfound gold mine, musicians too have not been asleep. Across the board, ace Cameroon musicians like Maahlox<\/a>, Salatiel<\/a>, Magasco<\/a>, Mr Leo<\/a>, Vinhora<\/a>, Kocee<\/a>, Locko<\/a> and Mimie<\/a> have abandoned traditional music distribution channels for social media platforms. Today, music is no longer distributed to portable devices like cassettes, discs or USB keys.<\/p>\n\n\n\n
The power of social media in promoting music was again felt in Cameroon in the month of November 2024, when it was used to revive the career of Prince Aim\u00e9 through his hit song, \u201cViviane\u201d. The kicker was given by Ivorian musician, Debordo Leekunfa<\/a>, who did an unauthorized remix of the song before struggling to get approval from the artist for a collaboration. Cameroonian musicians quickly jumped on the opportunity with Maahlox championing the course. When the song dropped in early November, Cameroonians across the board, including Samuel Eto\u2019o<\/a>, Prof Jean Bahebeck<\/a>, Cabral Libii and others pooled their efforts together to promote the song which hit four million views on YouTube within 24 hours.<\/p>\n\n\n\n
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The artist Prince Aim\u00e9 has also gone ahead to release another remix of the song with Nigerian singer, Yemi Alade<\/a>, and is not set to embark on a world tour, all thanks to the power of social media. As of December 2, 2024, YouTube views on the remix of \u201cViviane\u201d stood at over six million.<\/p>\n\n\n\n
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Conclusion<\/strong>\u00a0<\/h3>\n\n\n\n
Social media has proven to be an asset for Cameroonian comedians and musicians who are leveraging their different online platforms to promote their art. Thanks to the power of social media, comedians such as Auntie Felicia, Richard, Pa Ngwa, Dorcas, and Senior Pastor have emerged and are now going international. Since the advent of social media, the production and distribution of music has significantly switched to streaming platforms where the artists earn money through views, downloads and likes. The recent outburst of solidarity demonstrated towards Cameroonian musician, Prince Aim\u00e9, is a testament of how social media is being used to foster solidarity and build bonds which artists leverage in order to promote their art.<\/p>\n\n\n\n
By George Muam, #AFFCameroon Cohort 10 Fellow\u00a0<\/em><\/strong><\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"
Introduction \u2018Sister Mary, Ma boo eh, family na one, bimoul\u00e9 d\u2019abord\u2019, are some comic catch-phrases that have become very popular in Cameroon, just like the comedians using them in their skits. The rise of social media is playing a key role in the blossoming of the music and comedy sectors, shifting focus from traditional stand-up […]<\/p>\n","protected":false},"author":1,"featured_media":2672,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,25,5],"tags":[],"class_list":["post-2671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affcameroon","category-social-media-health-report","category-viral-content"],"rttpg_featured_image_url":{"full":["https:\/\/237check.org\/wp-content\/uploads\/2024\/12\/photo_5985522546499504367_y.jpg",1280,640,false],"landscape":["https:\/\/237check.org\/wp-content\/uploads\/2024\/12\/photo_5985522546499504367_y.jpg",1280,640,false],"portraits":["https:\/\/237check.org\/wp-content\/uploads\/2024\/12\/photo_5985522546499504367_y.jpg",1280,640,false],"thumbnail":["https:\/\/237check.org\/wp-content\/uploads\/2024\/12\/photo_5985522546499504367_y-80x80.jpg",80,80,true],"medium":["https:\/\/237check.org\/wp-content\/uploads\/2024\/12\/photo_5985522546499504367_y-300x150.jpg",300,150,true],"large":["https:\/\/237check.org\/wp-content\/uploads\/2024\/12\/photo_5985522546499504367_y-1030x515.jpg",800,400,true],"1536x1536":["https:\/\/237check.org\/wp-content\/uploads\/2024\/12\/photo_5985522546499504367_y.jpg",1280,640,false],"2048x2048":["https:\/\/237check.org\/wp-content\/uploads\/2024\/12\/photo_5985522546499504367_y.jpg",1280,640,false],"trp-custom-language-flag":["https:\/\/237check.org\/wp-content\/uploads\/2024\/12\/photo_5985522546499504367_y-18x9.jpg",18,9,true]},"rttpg_author":{"display_name":"admin","author_link":"https:\/\/237check.org\/fr\/author\/admin\/"},"rttpg_comment":0,"rttpg_category":"#AFFCameroon<\/a> Social Media Health Report<\/a> Viral Content<\/a>","rttpg_excerpt":"Introduction \u2018Sister Mary, Ma boo eh, family na one, bimoul\u00e9 d\u2019abord\u2019, are some comic catch-phrases that have become very popular in Cameroon, just like the comedians using them in their skits. The rise of social media is playing a key role in the blossoming of the music and comedy sectors, shifting focus from traditional stand-up\u2026","_links":{"self":[{"href":"https:\/\/237check.org\/fr\/wp-json\/wp\/v2\/posts\/2671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/237check.org\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/237check.org\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/237check.org\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/237check.org\/fr\/wp-json\/wp\/v2\/comments?post=2671"}],"version-history":[{"count":2,"href":"https:\/\/237check.org\/fr\/wp-json\/wp\/v2\/posts\/2671\/revisions"}],"predecessor-version":[{"id":2684,"href":"https:\/\/237check.org\/fr\/wp-json\/wp\/v2\/posts\/2671\/revisions\/2684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/237check.org\/fr\/wp-json\/wp\/v2\/media\/2672"}],"wp:attachment":[{"href":"https:\/\/237check.org\/fr\/wp-json\/wp\/v2\/media?parent=2671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/237check.org\/fr\/wp-json\/wp\/v2\/categories?post=2671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/237check.org\/fr\/wp-json\/wp\/v2\/tags?post=2671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}